Online dating peak season
Between Boxing Day and Valentine's Day, the site sees 50 million messages and 1 million dates.
Regardless of whether you love it or hate it, believe in its existence or not, cuffing season takes place in the colder months.
"Hormones change with the season due to light and temperature," Coopersmith says.
"Our sex hormones, which are responsible for libido are super charged.
No time is the wrong time, advises Match’s dating expert Laurel House, who also has some thoughts on first dates.
Not sure if jumping into the dating pool so close to the holidays is the right thing to do?
At the same time, however, that doesn't mean you can't find something genuine and romantic during this time.
"We slow down in the fall," Tristan Coopersmith, licensed psychotherapist and founder of Life Lab, tells Bustle. There's a feeling of wanting to get all the fun and freedom in.We are literally just hungrier for sex during this time of the year." We're also a lot lazier — essentially cuffing season is all about finding that one person to satisfy our basic human need to mate during the lazier months of the year.It's definitely a much less romantic picture than cuddling up with someone in front of the fireplace when it's snowy and cold out.Elevated hormones can "trigger even more desire to cuff," which is probably why online dating hits its peak season during winter."Research shows that [heterosexual] men are actually more attracted to women in colder months than in summer months," Coopersmith says.
"People have resolved to be more adventurous and try something new, so we’ve noticed that more and more people sign on to Tinder during the first Sunday of the month," says Rosette Pambakian, Tinder's vice president of brand marketing and communications.