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Some industry leaders, like Zoosk, put a lot of emphasis on the function of searching and matching, calling on complicated algorithms and machine learning (more on that below).
But the good place to start is to set up a comprehensive filter search.
Therefore, profiles have to be quite informative, which can mean a lot of work for your users.
One way to solve this problem is with a social login.
As a bonus, social sign ups will also help you with verifying users, e.g. Here are the profile related features your website will require: is a good example of anonymous dating service that requires only a picture and no other personal data to become a user.
As the sole purpose of an online dating website is to help daters find each other, your website should be doing that in the most efficient way.
Another way to go is to build a cross-platform mobile app (e.g.
In addition to that, many online dating platforms generate match recommendations for a user based on the profile information.
Security is one of the biggest challenges of online dating.
This is what David Kremin meant by ‘bad sides to everything’ in the opening quote to this article.
The idea is that the more data Zoosk obtains from its users, the better its recommendations can be.
This how advanced matching works at Zoosk: Let’s sum up.
However, depending on your business idea, in the MVP phase, you might just do with a responsive website, that will look good on all devices. The opportunities for improvement are endless, so it is important to decide on the top priorities for your website.